The BC Cancer Foundation is partnering with local grocers across Vancouver Island to raise $500,000 to advance life-saving diagnostic technology that will change outcomes for prostate cancer patients.
The campaign will raise funds for PSMA-PET: state-of-the-art imaging technology used to optimize and inform treatment for prostate cancer patients. PSMA imaging scans help pinpoint the precise location of prostate cancer and reveal if it has spread, according to a media release from BC Cancer Foundation.
From Sept. 8 – Nov. 8, the Future Cures campaign will harness the power of community with local grocery brands, including Quality Foods and Thrifty Foods, uniting to save more lives in Parksville-Qualicum Beach and beyond, according to the release.
Thrifty Foods will match all donations up to $125,000 until November 8th, the release said.
Funding PSMA-PET will help move the new technology into a future standard of care in B.C.
Parters include: 49th Parallel Grocery, Country Grocer, Fairway Markets, Quality Foods, Thrifty Foods and Tru Value Foods.